Privacy Policy

Applied Aesthetic respects your privacy and is committed to safeguarding the personal information you share with us. This Privacy Policy outlines how we collect, use, disclose, and protect your data when you interact with us through our services, website, or in person.

By using our services, you agree to this policy. Please read it carefully.

1. Information We Collect

We collect the following types of information to provide quality aesthetic treatments and services:

Personal Identification Information: When you book an appointment or communicate with us, we may collect your name, email address, phone number, date of birth, and relevant medical history.
Health and Medical Information: To provide safe and effective treatments, we collect sensitive health information such as skin conditions, allergies, medical history, medications, and previous procedures. We comply with HIPAA to protect this information.
Payment Information: We may collect payment details for services rendered. Payment processing is handled securely by third-party vendors, and we do not store your full payment information.
Website Usage Data: We collect non-personally identifiable information through cookies, such as IP addresses, browser types, and browsing patterns, to improve user experience on our website.
Automatic Collection of Information: When you visit our website, we automatically collect non-personally identifiable information such as your IP address, browser type, device type, and pages visited.

2. How We Use Your Information

We use your information for the following purposes:

Treatment and Services: To provide, manage, and customize your aesthetic treatments.
Communication: To send appointment reminders, updates, and promotional materials (if you’ve opted in).
Health and Safety: To ensure the safety and effectiveness of your treatment, we may share your medical information with appropriate healthcare providers.
Legal Compliance: To comply with laws, regulations, and healthcare industry standards.
Improve Services: To enhance our services, website functionality, and customer experience.

3. How We Protect Your Information

We use industry-standard security practices such as encryption, firewalls, and secure storage methods to protect your personal and medical information. However, no method of transmission over the internet is 100% secure. We comply with the New York SHIELD Act to maintain reasonable safeguards against unauthorized access, use, or disclosure.

4. Disclosure of Your Information

We may disclose your personal information under certain circumstances:

Healthcare Providers: To specialists or providers involved in your treatment.
Service Providers: To third-party vendors handling payments, email communication, and other operations.
Legal Requirements: If required by law or legal process (e.g., subpoenas, court orders).
Business Transactions: In case of mergers, acquisitions, or asset sales.

We do not sell or rent your personal information to third parties.

5. Your Rights Under New York State Law

You have the following rights regarding your personal and medical information:

Access: Request access to the personal and medical information we hold about you.
Correction: Request corrections to inaccurate or incomplete information.
Deletion: Request the deletion of personal information, subject to legal obligations.
Opt-Out: Opt out of receiving promotional emails or communications.

6. Cookies and Tracking Technologies

We use cookies to enhance your experience on our website. These help us analyze trends, improve our services, and tailor content to your interests. You can manage cookie settings in your browser, but some website features may not function properly without cookies.

7. Do Not Track Signals

Our website does not track your activity across different websites. However, third-party service providers may track your behavior for advertising or analytics purposes. You can adjust your browser’s settings to manage preferences or opt out of third-party tracking.

8. Children’s Privacy

Our services are not intended for individuals under the age of 18. If we inadvertently collect personal information from a minor, we will delete it. If you are under 18, please do not submit personal information to us.

9. Data Retention

We retain your personal and medical information as necessary for legal, regulatory, and contractual obligations. Once the retention period expires, we securely delete your information unless required by law to retain it longer.

10. Data Breach

In the event of a data breach involving your personal or medical information, we will notify you promptly if there is a risk of harm. We will also investigate the breach, mitigate its effects, and cooperate with law enforcement if necessary.

11. Legal Disclosure

We may disclose your information to comply with applicable laws, including healthcare regulations such as HIPAA, legal subpoenas, court orders, or to protect our rights, safety, and obligations. We will notify you of such disclosures when required.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. When significant changes occur, we will notify you via our website or email. Please review this policy regularly to stay informed about how we protect your information.

13. Contact Us

If you have any questions about this Privacy Policy or need assistance with your personal data, please contact us at:

Applied Aesthetic
520 Franklin Avenue, Suite 214
Garden City, NY 11530
Phone: (516) 243-9907
Email: natalie@appliedaesthetic.com

Effective Date: 01/25/2025